Cookies policy
What are cookies?
A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.
- First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.
- Persistent cookies are cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.
Every time you visit the Explicaire’s websites, you will be prompted to accept or refuse cookies.
The purpose is to enable the site to remember your preferences (such as user name, language, etc.) for a certain period of time.
That way, you don’t have to re-enter them when browsing around the site during the same visit.
Cookies can also be used to establish anonymized statistics about the browsing experience on our sites.
How do we use cookies?
Explicaire company website mostly use “first-party cookies”. These are cookies set and controlled by the Explicaire, not by any external organisation.
However, to view some of our pages, you will have to accept cookies from external organisations.
The 3 types of first-party cookie we use are to:
- store visitor preferences
- make our websites operational
- gather analytics data (about user behaviour)
Visitor preferences
These are set by us, and only we can read them. They remember:
- if you have agreed to (or refused) this site’s cookie policy
- if you have already replied to our survey pop-up (about how helpful the site content was) – so you won't be asked again
List of third parties
The group of companies Explicaire cooperates with the following third parties:
- Google (Privacy Policy) - The use of Google services is based on the analysis of your visit to the Explicaire website by Google Analytics. At the same time, we can use advertising and re-reaching visitors through the Google Ads system.
- Facebook (Privacy Policy) - In Facebook Ads, we can use regular advertising, re-contacting visitors or the pre-filled Lead Generation forms feature.
- LinkedIn (Privacy Policy) - At LinkedIn Ads, we can use regular advertising, re-reaching visitors, or the pre-filled Lead Generation forms feature.
- Seznam.cz (Privacy Policy) - In the Sklik service, we can use regular advertising or re-contacting visitors or the pre-filled Lead Generation forms function.
Microsoft Clarity and Microsoft Advertising
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement
Google Analytics and Google Ads
Explicaire uses Google Analytics, operated by Google Inc., based at Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"), to analyze websites using cookies.
Analysis with Google Analytics has been performed anonymously, based on the collected cookies, which are transferred to the Google server. Your IP address is anonymized on the websites by Explicaire before the data is transferred to Google. Google will not transfer data, incl. anonymized IP addresses, linking to other data. We use this data to analyze traffic and evaluate the effectiveness of online campaigns. The Google Privacy Statement can be viewed here. The data associated with the cookies, which are stored on Google's server, are stored for 14 months and then deleted. As part of improving the targeting of our advertising campaigns, we can use so-called Enhanced conversions, which are a standard function of the Google Ads system. If you send us (for example via a submitted form) your personal data, we can use it to refine the targeting of our online campaigns.
The visitor of the website can prevent the collection of cookies and their analysis via Google Analytics by changing the browser settings here or by using anonymous mode according to the type of your browser:
How can you manage cookies?
Removing cookies from your device
You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.
Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).
Managing site-specific cookies
For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser
Blocking cookies
You can set most modern browsers to prevent any cookies being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. And some services and functionalities may not work properly at all (e.g. profile logging-in).
Company that processes cookies
Explicaire s.r.o. Plovární 478/1, Jižní Předměstí, 301 00 Plzeň